The aim of this project is to make people aware of the increasing amount of rubbish we throw away and choices for its disposal. How many times have we thought to ourselves “What a pity to throw this away!”. It just shows how often people throw away items which can still be used. RCA wants to change our attitude towards these objects and offer them a second life: if we throw away something “with love”, then someone else may “love it again”. What has become useless to someone, can become useful to someone else.
RCA enables the public to think twice before getting rid of unnecessary belongings and points out the importance of “wasting” in a critical and conscious way. continue reading
May 28, 2010