“Odo” by Sony is a new generation of toys that takes advantage of child-generated kinetic energy, and which can be used without ever having to be plugged in for a recharge. Products are inspired by children’s imagination & curiousity designed to provide new experiences, a sense of ecological values, environmental issues and energy sources. They are an invitation to enjoy a new level of interaction with devices, having fun moving parts, turning cranks, and using your body to generate energy as you play with them.
Toys are familiar and accessible even to young children. The product body itself is made of recycled or vegetable-based plastic as a commitment to the environment