green – eco – sustainable

The media plays a crucial role in defining what these words mean because, lets face it, these words don’t have any universally acknowledged definitions. It´s been a challenge, of course, for the media to embrace this recent environmental enthusiasm and deliver news that is truly ¨green¨-worthy. However it has also been an incredible opportunity for these writers to decide, for the millions of their readers worldwide, what sort of initiatives really are worth the press.

Most of us assume that if the words  ¨eco¨ ¨green¨or ¨sustainable¨ are in the headline of an article, than the writer is speaking about an environmentally and socially responsible subject. These articles inform public understanding of the environmental terms used and shape the culture that either embraces or rejects them.

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