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Do you know what a Makeador is?

CATEGORY: findings + sustainability + the environment

We can all be Makeadores. Anyone who can find valuable what others discarded is a Makeador. The alterego of the person that appears at the very moment he/she is about to make the action of reusing.

It comes and goes, it shows in temporary situations when we are looking for something. Makear comes from “make up”, mending, customising, personalising, repairing, tuning, adapting, sorting out… you make it pretty.

In today’s consumer society, brands are any word, name, symbol or object used for identifying and distinguishing articles by a particular producer from those made by competitors. They infer certain personality and image to the products, so that they become dependant on the brand.

Now MAKEA is born. An alternative to the “use & dispose” culture. MAKEA is a brand that doesn’t sell anything. It represents an attitude of resistance.
MAKEA is the collective intelligence and creativity that turns into useful again what the consumer society has rejected. The idea is to bring back the motto “do it yourself”, extending the useful life of products, going back to knowing how to make things, breaking with the “empty wasting commodity” that sells in boxes the consumer culture.

I bet you are curious to see what we are talking about… well, then, check out this website:

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